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Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [EPUB ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

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Cover von Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (ePUB)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‚Health Care- und Krankenhaus-Management‘ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

Über den Autor

Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

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Sprache Deutsch ● Format EPUB ● Seiten 170 ● ISBN 9783170393509 ● Dateigröße 5.2 MB ● Herausgeber Frauke Cording-de Vries ● Verlag Kohlhammer Verlag ● Ort Stuttgart ● Land DE ● Erscheinungsjahr 2021 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 8168776 ● Kopierschutz Soziales DRM

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