Catalog > Ciencia > Medicina > General > Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (ePUB)

Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [EPUB ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

Soporte

Portada de Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (ePUB)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‘Health Care- und Krankenhaus-Management’ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

Sobre el autor

Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

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Idioma Alemán ● Formato EPUB ● Páginas 170 ● ISBN 9783170393509 ● Tamaño de archivo 5.2 MB ● Editor Frauke Cording-de Vries ● Editorial Kohlhammer Verlag ● Ciudad Stuttgart ● País DE ● Publicado 2021 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 8168776 ● Protección de copia DRM social

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