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Frauke Cording-de Vries
Marketing und Öffentlichkeitsarbeit im Krankenhaus [EPUB ebook]
Bausteine eines integrierten marktgerichteten Managementkonzepts

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Capa do Frauke Cording-de Vries: Marketing und Öffentlichkeitsarbeit im Krankenhaus (ePUB)

Trotz Wettbewerbsdruck und Fachkräftemangel werden Marketing und Öffentlichkeitsarbeit in der Krankenhauspraxis vielfach noch vernachlässigt, die Kommunikation ist oft wenig aussagekräftig und häufig ohne Profil. Als Teil der Reihe ‘Health Care- und Krankenhaus-Management’ veranschaulicht dieser Band die Potenziale des Marketings und präzisiert die Determinanten und Bausteine für ein integriertes marktgerichtetes Managementkonzept. Hochschulvertreter und Praktiker erläutern in Einzelbeiträgen die theoretischen Grundlagen sowie konkrete Handlungsempfehlungen.

€34.99

Sobre o autor

Prof. Dr. Frauke Cording-de Vries lehrt Betriebswirtschaftslehre und Krankenhausmanagement an der Hochschule Osnabrück.

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Língua Alemão ● Formato EPUB ● Páginas 170 ● ISBN 9783170393509 ● Tamanho do arquivo 5.2 MB ● Editor Frauke Cording-de Vries ● Editora Kohlhammer Verlag ● Cidade Stuttgart ● País DE ● Publicado 2021 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 8168776 ● Proteção contra cópia DRM social

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