Gerhard Raab & Alexander Unger 
Methoden der Marketing-Forschung [PDF ebook] 
Grundlagen und Praxisbeispiele

This book provides insights into Japanese production and operations management through the roles and human resource management of Japanese manufacturing engineers and how their roles contribute to ef …

Digital transformation (DT) has become a buzzword. Every industry segment across the globe is consciously jumping toward digital innovation and disruption to get ahead of their competitors. In other …

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention …

Trust-Based Leadership is the leadership approach required to thrive as a leader in the new world of work. In Trust-Based Leadership, Dr Charles Du Toit brings you the nine principles to lead success …

The shift from in-person to online health services has now become a driving force in delivering efficient healthcare, especially in developing countries where this need is imperative. The Online Heal …

Your brain is your most valuable asset, and yet we are taught so little about it. The one thing that’s involved in all your feelings, thoughts and actions, and you’re never given the manual. Conseque …

Political conditionality involves the linking of development aid to certain standards of observance of human rights and (liberal) democracy in recipient countries. Although this may seem to be an inn …

First published in 1965. This study was initially carried out in the years 1934 to 1937, with completion during 1939 at the outbreak of war which deferred publication. This second edition includes an …

This book contains 53 nineteenth century American legal cases in which courts discussed accounting issues. Some are well known: Wood v. Drummer (1824) was the foundation for the idea that capital cou …

Organizations constantly need to adapt themselves to stay aligned with an ever-changing and increasingly complex environment. Corporate Universities puts ’smart learning‘ at the forefront, with strat …