Gerhard Raab & Alexander Unger 
Methoden der Marketing-Forschung [PDF ebook] 
Grundlagen und Praxisbeispiele

The shift from in-person to online health services has now become a driving force in delivering efficient healthcare, especially in developing countries where this need is imperative. The Online Heal …

This book contains 53 nineteenth century American legal cases in which courts discussed accounting issues. Some are well known: Wood v. Drummer (1824) was the foundation for the idea that capital cou …

The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services …

The field of Human Resource Development (HRD) has grown in prominence as an independent discipline from its roots in both management and education since the 1980s. There has been continual debate abo …

Benefits realization management (BRM) is a key part of governance, because it supports the strategic creation of value and provides the correct level of prioritization and executive support to the co …

This book explores and analyzes cooperative management and provides insight into how Korea’s consumer cooperatives have evolved and been managed. It focuses on Korea’s consumer cooperative management …

The bond market is a key securities market and emerging economies present exciting, new investment opportunities. This timely book provides insights into these emerging bond markets through empirical …

This book examines the application of fish community characteristics to evaluate the sustainability and biological integrity of freshwaters. Topics include perspectives on use of fish communities as …

In just the past decade, the emergence of digital health has finally become palpable. Enhanced by the pandemic, social justice events, and planetary health urgency, Realizing Digital Health – Bold Ch …

First Published in 2004. This is Volume II looking at the aspects of econnomic life in the civilisation of Japan. The chapters span the areas of Foreign Trade in the Port of Nagasaki, through the age …