Gerhard Raab & Alexander Unger 
Methoden der Marketing-Forschung [PDF ebook] 
Grundlagen und Praxisbeispiele

Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organiz …

”Internet law” and ”electronic commerce law” are new entities and as such there is some difficulty in defining this rapidly changing area of the law. Scholars are divided as to whether it is a su …

This book takes recent theoretical advances in Finance and Economics and shows how they can be implemented in the real world. It presents tactics for using mathematical and simulation models to solve …

Successfully Measure the Benefits of Green Design and Construction Sustainability in Engineering Design and Construction outlines the sustainable practices used in engineering design and constructio …

Understanding, Measuring, and Improving Daily Management explains the critical parts of a continuous improvement strategy to achieve Operational Excellence and where reactive improvement through effe …

The production, marketing and exportation of food is particularly important to the Irish economy. The sector continues to grow and has played a very significant role in Ireland”s financial recovery. …

Dynamic Positioning for Engineers enables the reader to acquire the basic knowledge of the concepts and understanding of the dynamic positioning (DP) system from the systems perspective. This book il …

While much of the current research on the extractive industries and their socio-environmental impacts is region specific, Resource Extraction, Space and Resilience: International Perspectives critica …

This book is a useful reference work for practicing engineers in their evaluation and design of systems for the control of the industrial in-plant environment. It provides design criteria, useful cal …

Why are some work partnerships exceptional while most are not? How can we establish and sustain an enhanced level of cohesion, connection, and collaboration in the most important work relationship, t …