Ebook > Sozialwissenschaft > Wirtschaft > Gerrit Heinemann: Der neue Online-Handel (PDF)

Gerrit Heinemann
Der neue Online-Handel [PDF ebook]
Geschaftsmodelle, Geschaftssysteme und Benchmarks im E-Commerce

Support

Cover von Gerrit Heinemann: Der neue Online-Handel (PDF)

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die „Lessons Learned“ der letzten Jahre sind.

Neu in der 9. Auflage
In der 9. Auflage wurden alle Kapitel überarbeitet. Zahlreiche neue Kapitel – u. a. zu den Themen B2B, neue digitale Services oder auch Systemlösungen für Online-Händler – kommen hinzu.

€32.97

Dieses Ebook kaufen – und ein weitere GRATIS erhalten!

Sprache Deutsch ● Format PDF ● ISBN 9783658203542 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2017 ● herunterladbar 3 mal ● Währung EUR ● ID 6683015 ● Kopierschutz Adobe DRM

erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

Gerrit Heinemann

252.708 Ebooks in dieser Kategorie

Cover von Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest te …

Cover von Nikolaos T. Christou & . Petr Vanicek: Geoid and its Geophysical Interpretations

Nikolaos T. Christou & . Petr Vanicek: Geoid and its Geophysical Interpretations

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

Cover von Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Cover von Victor (River dynamics and inland water transport, Deltares, Delft, The Netherlands) Chavarrias & Alessandra (IHE Delft Institute for Water Education, Delft, The Netherlands) Crosato: River Flow 2020

Victor (River dynamics and inland water transport, Deltares, Delft, The Netherlands) Chavarrias & Alessandra (IHE Delft Institute for Water Education, Delft, The Netherlands) Crosato: River Flow 2020

Rivers form one of the lifelines in our society by providing essential services such as availability of fresh water, navigation, energy, ecosystem services, and flood conveyance. Because of this …

Cover von Bernadette Albert & Ruth Dowson: Event Planning and Management

Bernadette Albert & Ruth Dowson: Event Planning and Management

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by …

Cover von P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Cover von Janet Morrison: The Global Business Environment

Janet Morrison: The Global Business Environment

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its …

Cover von Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

Cover von Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

Cover von Dennis P. (PMP, Pinehurst, North Carolina, USA) Miller: Building a Project Work Breakdown Structure

Dennis P. (PMP, Pinehurst, North Carolina, USA) Miller: Building a Project Work Breakdown Structure

Most people do not truly understand a concept until they can visualize it. This applies to all fields, including Project Management. The best way to effectively manage projects is to help your team …

nächste Seite >>>