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Gerrit Heinemann
Der neue Online-Handel [PDF ebook]
Geschaftsmodelle, Geschaftssysteme und Benchmarks im E-Commerce

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Cover of Gerrit Heinemann: Der neue Online-Handel (PDF)

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die „Lessons Learned“ der letzten Jahre sind.

Neu in der 9. Auflage
In der 9. Auflage wurden alle Kapitel überarbeitet. Zahlreiche neue Kapitel – u. a. zu den Themen B2B, neue digitale Services oder auch Systemlösungen für Online-Händler – kommen hinzu.

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Language German ● Format PDF ● ISBN 9783658203542 ● Publisher Springer Fachmedien Wiesbaden ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 6683015 ● Copy protection Adobe DRM

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