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Gerrit Heinemann
Der neue Online-Handel [PDF ebook]
Geschaftsmodelle, Geschaftssysteme und Benchmarks im E-Commerce

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Copertina de Gerrit Heinemann: Der neue Online-Handel (PDF)

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die „Lessons Learned“ der letzten Jahre sind.

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Limba Germana ● Format PDF ● ISBN 9783658203542 ● Editura Springer Fachmedien Wiesbaden ● Publicat 2017 ● Descărcabil 3 ori ● Valută EUR ● ID 6683015 ● Protecție împotriva copiilor Adobe DRM

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