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Gillian Dyer
Advertising as Communication [EPUB ebook]

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Cover von Gillian Dyer: Advertising as Communication (ePUB)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Sprache Englisch ● Format EPUB ● Seiten 248 ● ISBN 9781134972333 ● Verlag Taylor and Francis ● Erscheinungsjahr 2008 ● herunterladbar 6 mal ● Währung EUR ● ID 2644689 ● Kopierschutz Adobe DRM

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