Ebook > Sciences > General > Gillian Dyer: Advertising as Communication (ePUB)

Gillian Dyer
Advertising as Communication [EPUB ebook]

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Cover of Gillian Dyer: Advertising as Communication (ePUB)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Language English ● Format EPUB ● Pages 248 ● ISBN 9781134972333 ● Publisher Taylor and Francis ● Published 2008 ● Downloadable 6 times ● Currency EUR ● ID 2644689 ● Copy protection Adobe DRM

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