Електронна книга > Наука > Генерал > Gillian Dyer: Advertising as Communication (ePUB)

Gillian Dyer
Advertising as Communication [EPUB ebook]

поддержка

Обложка Gillian Dyer: Advertising as Communication (ePUB)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

€45.98

Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!

язык английский ● Формат EPUB ● страницы 248 ● ISBN 9781134972333 ● издатель Taylor and Francis ● опубликованный 2008 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2644689 ● Защита от копирования Adobe DRM

Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

87 176 Электронные книги в этой категории

Обложка Klaus (University of North Carolina at Chapel Hill, USA) Larres & Ruth (University of Durham, UK) Wittlinger: Understanding Global Politics

Klaus (University of North Carolina at Chapel Hill, USA) Larres & Ruth (University of Durham, UK) Wittlinger: Understanding Global Politics

Contemporary international affairs are largely shaped by widely differing thematic issues and actors, such as nation states, international institutions, NGOs and multinational companies. Obtaini …

Обложка Mohd Mizan (University Malaysia Perlis (UniMAP), Malaysia) Aslam & Rohan (S. Rajaratnam School of International Studies (RSIS), Singapore) Gunaratna: Terrorist Rehabilitation and Community Engagement in Malaysia and Southeast Asia

Mohd Mizan (University Malaysia Perlis (UniMAP), Malaysia) Aslam & Rohan (S. Rajaratnam School of International Studies (RSIS), Singapore) Gunaratna: Terrorist Rehabilitation and Community Engagement in Malaysia and Southeast Asia

The contributors to this book analyse the different approaches and modes of terrorist rehabilitation that have been attempted by Malaysia, and other countries in Southeast Asia. With an emphasis on …

Обложка Vivian Kao & Julia Kiernan: Writing STEAM

Vivian Kao & Julia Kiernan: Writing STEAM

This edited collection positions writing at the center of interdisciplinary higher education, and explores how writing instruction, writing scholarship, and writing program administration bring STEM …

Обложка Andras - (University of Stuttgart, Stuttgart, Germany) Bardossy & Lucien Duckstein: Fuzzy Rule-Based Modeling with Applications to Geophysical, Biological, and Engineering Systems

Andras — (University of Stuttgart, Stuttgart, Germany) Bardossy & Lucien Duckstein: Fuzzy Rule-Based Modeling with Applications to Geophysical, Biological, and Engineering Systems

This book presents in a systematic and comprehensive manner the modeling of uncertainty, vagueness, or imprecision, alias ‘fuzziness, ‘ in just about any field of science and engineering. It delivers …

Обложка The Feminist Review Collective: Debating Discourses, Practising Feminisms

The Feminist Review Collective: Debating Discourses, Practising Feminisms

Debating Discourses, Practising Feminisms brings together international debates on the discourses and practices of contemporary feminisms. Discussions range across conflicting analyses of gender and …

Обложка Julia Gallagher: Images of Africa

Julia Gallagher: Images of Africa

Images of Africa challenges the widely-held idea that Africans are powerless in the creation of self-image. It explores the ways in which image creation is a process of negotiation entered into by a …

Обложка Dr. Graham Hollister-Short: History of Technology Volume 20

Dr. Graham Hollister-Short: History of Technology Volume 20

The technical problems confronting different societies and periods, and the measures taken to solve them form the concern of this annual collection of essays. Volumes contain technical articles …

Обложка Beverley Bishop: Globalisation and Women in the Japanese Workforce

Beverley Bishop: Globalisation and Women in the Japanese Workforce

Globalisation and Women in the Japanese Workforce contributes to the debate about the impact of globalisation upon women. It examines the effect of restructuring upon women»s employment in Japan and …

Обложка Barry (London School of Economics, UK) Buzan & Rosemary Foot: Does China Matter?

Barry (London School of Economics, UK) Buzan & Rosemary Foot: Does China Matter?

Gerald Segal’s last published paper ‘Does China Matter?’ made a considerable splash, and had he lived, it is certain that he would have followed it up with a book. This new volume honours his memory …

Обложка Jonathan Morris: Japan and the Global Economy

Jonathan Morris: Japan and the Global Economy

The revaluation of the yen in 1985 helped stimulate a dramatic increase in the already high level of Japanese outward investment. Few developed countries do not now host a large and growing community …

Следущая страница >>>