Hajo Hippner & Matthias Meyer 
Computer Based Marketing [PDF ebook] 
Das Handbuch zur Marketinginformatik

The Audit Value Factor: Making Management’s Head Turn empowers readers with a systematic method to build and maintain a value-centric internal audit organization. The book explores how to identify, q …

The twenty-first century is a time of intensifying competition and progressive digitization. Individual employees, managers, and entire organizations are under increasing pressure to succeed. Th …

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when …

This book deals with the ‚hard skills‘ involved in achieving leadership quality. It provides a vehicle to foster interaction of the elements of the modern approach to quality, including statistical a …

First published in 1985, Advances in Monetary Economics draws together papers given at the 1984 Money Study Group Conference and additional papers presented in seminars of the same year. The book inc …

Detection canines have been utilized throughout the world for over a century, and while numerous attempts have been made to replicate the canine’s ability to detect substances by mechanical means, no …

Providing several new contributions to both the disabilities literature and research on special populations and international perspectives on Generation A , this book explores ways that researchers c …

While the JPEG image standard was developed more than 25 years ago, it is still dominant in terms of image formation, manipulation and transmission over the internet and other media. As technology ad …

Organizations spend large amounts of money to purchase, deploy, and optimize their Electronic Health Records (EHRs). They are not plug-n-play systems so a commitment to an ongoing improvement cycle i …