Hajo Hippner & Matthias Meyer 
Computer Based Marketing [PDF ebook] 
Das Handbuch zur Marketinginformatik

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

First Published in 1970. Econometric model-building, on the other hand, has been largely confined to the advanced industrialised countries. In the few cases where macro-models have been built for und …

Up until the mid 1980s multinational enterprises usually published only consolidated worldwide accounts. This changed in subsequent years with increasing legal requirements to publish separate nation …

Mention of the British countryside commonly evokes visions of pastoral contentment; but the nature of rural Britain has changed dramatically since 1945. The declining importance of farming as a sourc …