Hajo Hippner & Matthias Meyer 
Computer Based Marketing [PDF ebook] 
Das Handbuch zur Marketinginformatik

Amazon – one of the world”s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

The COVID-19 pandemic has re-shaped organizations on many levels: resource, process, structural and relational. Such a wide range of forced changes has resulted in a greater need to implement risk ma …

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of …

This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes, and culture within your organization. It details the various roles within the …

This book fully details, as the title suggests, the real secret to maximizing an organization”s profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lea …

This book discusses the role of business models in corporate reporting. It illustrates the evolution of non-financial reporting, the importance of business model reporting, and the main conceptualisa …

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

The Open Access version of this book, available at www.taylorfrancis.com , has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. Being a good board …

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is …

Companies understand that their ability to compete is tied directly to their ability to leverage the very latest technology advances. Fortunately, deploying new technology has never been easier, …