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Jim Bell & Stephen Brown
Marketing Apocalypse [PDF ebook]
Eschatology, Escapology and the Illusion of the End

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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Sprache Englisch ● Format PDF ● Seiten 312 ● ISBN 9781134689262 ● Herausgeber Jim Bell & Stephen Brown ● Verlag Taylor and Francis ● Erscheinungsjahr 2003 ● herunterladbar 6 mal ● Währung EUR ● ID 2602189 ● Kopierschutz Adobe DRM

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