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Jim Bell & Stephen Brown
Marketing Apocalypse [PDF ebook]
Eschatology, Escapology and the Illusion of the End

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Copertina di Jim Bell & Stephen Brown: Marketing Apocalypse (PDF)

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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Lingua Inglese ● Formato PDF ● Pagine 312 ● ISBN 9781134689262 ● Editore Jim Bell & Stephen Brown ● Casa editrice Taylor and Francis ● Pubblicato 2003 ● Scaricabile 6 volte ● Moneta EUR ● ID 2602189 ● Protezione dalla copia Adobe DRM

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