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Joe Langford & Deana McDonagh 
Focus Groups [EPUB ebook] 
Supporting Effective Product Development

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Cover von Joe Langford & Deana McDonagh: Focus Groups (ePUB)

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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Sprache Englisch ● Format EPUB ● Seiten 240 ● ISBN 9781134505647 ● Verlag CRC Press ● Erscheinungsjahr 2002 ● herunterladbar 3 mal ● Währung EUR ● ID 7166321 ● Kopierschutz Adobe DRM
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