Catalog > Social Sciences > Economy > Joe Langford & Deana McDonagh: Focus Groups (ePUB)

Joe Langford & Deana McDonagh
Focus Groups [EPUB ebook]
Supporting Effective Product Development

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Cover of Joe Langford & Deana McDonagh: Focus Groups (ePUB)

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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Language English ● Format EPUB ● Pages 240 ● ISBN 9781134505647 ● Publisher CRC Press ● Published 2002 ● Downloadable 3 times ● Currency EUR ● ID 7166321 ● Copy protection Adobe DRM

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