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Joe Langford & Deana McDonagh
Focus Groups [EPUB ebook]
Supporting Effective Product Development

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The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 240 ● ISBN 9781134505647 ● Penerbit CRC Press ● Diterbitkan 2002 ● Muat turun 3 kali ● Mata wang EUR ● ID 7166321 ● Salin perlindungan Adobe DRM

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Joe Langford Deana McDonagh

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