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Maria Loblich & Michael Meyen
Qualitative Forschung in der Kommunikationswissenschaft [PDF ebook]
Eine praxisorientierte Einfuhrung

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Cover von Maria Loblich & Michael Meyen: Qualitative Forschung in der Kommunikationswissenschaft (PDF)

Das Lehrbuch versteht sich als Anleitung zum Forschen: Wo lassen sich qualitative Methoden in der Kommunikationswissenschaft gewinnbringend einsetzen? Wie muss eine Untersuchung aufgebaut werden und wie werden Befragte oder Texte so ausgewählt, dass man am Ende verallgemeinern kann? Wie konstruiere ich einen Interview-Leitfaden und was muss ich beachten, damit eine Gruppendiskussion oder eine Beobachtung wirklich funktionieren? Befrage ich offline oder online und was kann ich tun, damit ich nicht in einem Materialberg untergehe? Mit zahlreichen Beispielen aus der Forschungspraxis.

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Sprache Deutsch ● Format PDF ● ISBN 9783531928296 ● Verlag VS Verlag fur Sozialwissenschaften ● Erscheinungsjahr 2011 ● herunterladbar 3 mal ● Währung EUR ● ID 6315671 ● Kopierschutz Adobe DRM

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