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Maria Loblich & Michael Meyen
Qualitative Forschung in der Kommunikationswissenschaft [PDF ebook]
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Bìa của Maria Loblich & Michael Meyen: Qualitative Forschung in der Kommunikationswissenschaft (PDF)

Das Lehrbuch versteht sich als Anleitung zum Forschen: Wo lassen sich qualitative Methoden in der Kommunikationswissenschaft gewinnbringend einsetzen? Wie muss eine Untersuchung aufgebaut werden und wie werden Befragte oder Texte so ausgewählt, dass man am Ende verallgemeinern kann? Wie konstruiere ich einen Interview-Leitfaden und was muss ich beachten, damit eine Gruppendiskussion oder eine Beobachtung wirklich funktionieren? Befrage ich offline oder online und was kann ich tun, damit ich nicht in einem Materialberg untergehe? Mit zahlreichen Beispielen aus der Forschungspraxis.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783531928296 ● Nhà xuất bản VS Verlag fur Sozialwissenschaften ● Được phát hành 2011 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6315671 ● Sao chép bảo vệ Adobe DRM

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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Maria Loblich Michael Meyen Senta Pfaff-Rudiger Claudia Riesmeyer

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