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Maria Loblich & Michael Meyen
Qualitative Forschung in der Kommunikationswissenschaft [PDF ebook]
Eine praxisorientierte Einfuhrung

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Capa do Maria Loblich & Michael Meyen: Qualitative Forschung in der Kommunikationswissenschaft (PDF)

Das Lehrbuch versteht sich als Anleitung zum Forschen: Wo lassen sich qualitative Methoden in der Kommunikationswissenschaft gewinnbringend einsetzen? Wie muss eine Untersuchung aufgebaut werden und wie werden Befragte oder Texte so ausgewählt, dass man am Ende verallgemeinern kann? Wie konstruiere ich einen Interview-Leitfaden und was muss ich beachten, damit eine Gruppendiskussion oder eine Beobachtung wirklich funktionieren? Befrage ich offline oder online und was kann ich tun, damit ich nicht in einem Materialberg untergehe? Mit zahlreichen Beispielen aus der Forschungspraxis.

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Língua Alemão ● Formato PDF ● ISBN 9783531928296 ● Editora VS Verlag fur Sozialwissenschaften ● Publicado 2011 ● Carregável 3 vezes ● Moeda EUR ● ID 6315671 ● Proteção contra cópia Adobe DRM

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