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Michael Kleinaltenkamp & Wulff Plinke
Strategisches Business-to-Business Marketing [PDF ebook]

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Cover von Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business Marketing (PDF)

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben, das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen.

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Sprache Deutsch ● Format PDF ● ISBN 9783642980831 ● Herausgeber Michael Kleinaltenkamp & Wulff Plinke ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6595042 ● Kopierschutz Adobe DRM

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