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Michael Kleinaltenkamp & Wulff Plinke
Strategisches Business-to-Business Marketing [PDF ebook]

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Omslag till Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business Marketing (PDF)

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben, das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen.

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Språk Tyska ● Formatera PDF ● ISBN 9783642980831 ● Redaktör Michael Kleinaltenkamp & Wulff Plinke ● Utgivare Springer Berlin Heidelberg ● Publicerad 2013 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6595042 ● Kopieringsskydd Adobe DRM

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