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Michael Kleinaltenkamp & Wulff Plinke
Strategisches Business-to-Business Marketing [PDF ebook]

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Sampul Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business Marketing (PDF)

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben, das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen.

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Bahasa Jerman ● Format PDF ● ISBN 9783642980831 ● Editor Michael Kleinaltenkamp & Wulff Plinke ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2013 ● Diunduh 3 kali ● Mata uang EUR ● ID 6595042 ● Perlindungan salinan Adobe DRM

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