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Rainer Olbrich
Marketing [PDF ebook]
Eine Einfuhrung in die marktorientierte Unternehmensfuhrung

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Das Buch führt in komprimierter, verständlicher Form in die wichtigsten Planungsprozesse des Marketings ein und vermittelt ein klares Grundverständnis der Marketing-Lehre. Zu diesem Zweck orientieren sich die Inhalte an übersichtlichen und klaren Planungsschrittfolgen. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen.

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Sprache Deutsch ● Format PDF ● ISBN 9783540351436 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2006 ● herunterladbar 3 mal ● Währung EUR ● ID 6317025 ● Kopierschutz Adobe DRM

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