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Rainer Olbrich
Marketing [PDF ebook]
Eine Einfuhrung in die marktorientierte Unternehmensfuhrung

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的封面 Rainer Olbrich: Marketing (PDF)

Das Buch führt in komprimierter, verständlicher Form in die wichtigsten Planungsprozesse des Marketings ein und vermittelt ein klares Grundverständnis der Marketing-Lehre. Zu diesem Zweck orientieren sich die Inhalte an übersichtlichen und klaren Planungsschrittfolgen. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen.

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语言德语 ● 格式 PDF ● ISBN 9783540351436 ● 出版者 Springer Berlin Heidelberg ● 发布时间 2006 ● 下载 3 时 ● 货币 EUR ● ID 6317025 ● 复制保护 Adobe DRM

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