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Rainer Olbrich
Marketing [PDF ebook]
Eine Einfuhrung in die marktorientierte Unternehmensfuhrung

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Das Buch führt in komprimierter, verständlicher Form in die wichtigsten Planungsprozesse des Marketings ein und vermittelt ein klares Grundverständnis der Marketing-Lehre. Zu diesem Zweck orientieren sich die Inhalte an übersichtlichen und klaren Planungsschrittfolgen. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen.

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Bahasa Jerman ● Format PDF ● ISBN 9783540351436 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2006 ● Muat turun 3 kali ● Mata wang EUR ● ID 6317025 ● Salin perlindungan Adobe DRM

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