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RICHARD LEWIS
ABSOLUT BOOK. [EPUB ebook]
THE ABSOLUT VODKA ADVERTISING STORY

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ABSOLUT BOOK is the illustrated history of the most-awarded magazine campaign of all time. It is the story of the advertising campaign’s origins, development and amazing success. The ads use the simple twp=word recipe to characterize the product (ABSOLUT PERFECTION), art (ABSOLUT WARHOL), cities, (ABSOLUT MANHATTAN). The book is written by one of hte brand’s chief architects at the advertising agency.

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Sprache Englisch ● Format EPUB ● Seiten 250 ● ISBN 9780615400815 ● Verlag RL Ideas, Ltd ● Erscheinungsjahr 2010 ● herunterladbar 6 mal ● Währung EUR ● ID 2804311 ● Kopierschutz Adobe DRM

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