This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with ex...
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Sprache Englisch ● Format PDF ● Seiten 504 ● ISBN 9781452240718 ● Herausgeber Robert J. (The Kaden Company) Kaden & Gerald L. (Gerald Linda ● Verlag SAGE Publications US ● Erscheinungsjahr 2011 ● herunterladbar 6 mal ● Währung EUR ● ID 5351794 ● Kopierschutz Adobe DRM
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