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Robert J. (The Kaden Company) Kaden & Gerald L. (Gerald Linda 
Leading Edge Marketing Research : 21st-Century Tools and Practices [PDF ebook] 
21st-Century Tools and Practices

Stöd

This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.  

€64.26
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Språk Engelska ● Formatera PDF ● Sidor 504 ● ISBN 9781452240718 ● Redaktör Robert J. (The Kaden Company) Kaden & Gerald L. (Gerald Linda ● Utgivare SAGE Publications US ● Publicerad 2011 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 5351794 ● Kopieringsskydd Adobe DRM
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