This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Robert J. (The Kaden Company) Kaden & Gerald L. (Gerald Linda
Leading Edge Marketing Research : 21st-Century Tools and Practices [PDF ebook]
21st-Century Tools and Practices
Leading Edge Marketing Research : 21st-Century Tools and Practices [PDF ebook]
21st-Century Tools and Practices
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语言 英语 ● 格式 PDF ● 网页 504 ● ISBN 9781452240718 ● 编辑 Robert J. (The Kaden Company) Kaden & Gerald L. (Gerald Linda ● 出版者 SAGE Publications US ● 发布时间 2011 ● 下载 6 时 ● 货币 EUR ● ID 5351794 ● 复制保护 Adobe DRM
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