Catalog > Social Sciences > Economy > Dieter Ahlert & Peter Kenning: Markenmanagement im Handel (PDF)

Dieter Ahlert & Peter Kenning
Markenmanagement im Handel [PDF ebook]
Von der Handelsmarkenfuhrung zum integrierten Markenmanagement in Distributionsnetzen Strategien – Konzepte – Praxisbeispiele

Support

Cover of Dieter Ahlert & Peter Kenning: Markenmanagement im Handel (PDF)

€46.27

Buy this ebook and get 1 more FREE!

Language German ● Format PDF ● ISBN 9783322869333 ● Publisher Gabler Verlag ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6307497 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Dieter Ahlert Peter Kenning Dirk Schneider

260,259 Ebooks in this category

Cover of Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

With advances in technology and maritime transport, human use of the ocean now extends beyond the traditional activities of navigation and fishing. Emerging activities such as bioprospecting, deep se …

Cover of John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakehold …

Cover of Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

The first part of this book discusses institutions and mechanisms of algorithmic trading, market microstructure, high-frequency data and stylized facts, time and event aggregation, order book dynamic …

Cover of Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

The updated sixth edition of International Human Resource Management is an authoritative resource that focuses on international human resource management (IHRM) within multinational enterprises (MNEs …

Cover of Nicholas Janni: Leader as Healer

Nicholas Janni: Leader as Healer

Leaders of today must possess potent powers for logic, reason, discernment and strategic forecasting. Yet, they must also be empathic and therefore embodied; grounded and therefore intuitive; present …

Cover of Dori A. (University of Minnesota, USA) Cross & Jennifer L. (Ohio State University, USA) Hefner: Research and Theory to Foster Change in the Face of Grand Health Care Challenges

Dori A. (University of Minnesota, USA) Cross & Jennifer L. (Ohio State University, USA) Hefner: Research and Theory to Foster Change in the Face of Grand Health Care Challenges

This book contains an Open Access chapter. Healthcare organizations today face widespread change as they confront varied grand challenges in uncertain environments. Leaders in healthcare require a co …

Cover of Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

The built environment is one of the largest emitters of carbon dioxide globally therefore reducing both operational and embodied emissions is critical to improving the overall footprint of the indust …

Cover of Stephen (University of Warwick, UK) Roper: Entrepreneurship

Stephen (University of Warwick, UK) Roper: Entrepreneurship

Entrepreneurs exist in every country but the nature and level of entrepreneurial activity differs remarkably. Why is this? What shapes the level of entrepreneurial activity in each country? What defi …

Cover of Toshiaki Tachibanaki & Atsuhiro Taki: Capital and Labour in Japan

Toshiaki Tachibanaki & Atsuhiro Taki: Capital and Labour in Japan

Toshiaki Tachibanaki and Atsuhiro Taki emphasise several institutional features in Japan which differ from those in Euro-American countries: for example, the permanent employment and seniority system …

Cover of Luca Berchicci: Innovating for Sustainability

Luca Berchicci: Innovating for Sustainability

One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not alway …