Dieter Ahlert & Peter Kenning 
Markenmanagement im Handel [PDF ebook] 
Von der Handelsmarkenfuhrung zum integrierten Markenmanagement in Distributionsnetzen Strategien – Konzepte – Praxisbeispiele

This practical manual provides basic theoretical knowledge about fermentative processes, biochemical laboratory techniques, and an arsenal of practical tricks, recipes, do’s, and don’ts for the bioga …

When studying the effects of parasites on natural populations, the avian haematozoa fulfills many of the specifications of an ideal model. Featuring a multitude of tables and illustrations, Avian Mal …

Since the 2008 financial crisis, existing methods of executive leadership have experienced in-depth scrutiny beyond their control. In reference to Patrick Lencioni, to understand teams is to comprehe …

The global carbon markets are growing at a staggering rate. The growth prospects for business are enormous and the potential positive impacts for greenhouse gas emission reductions, climate policy op …

Leaders’ actions can have consequences opposite to those they intend. These unintentional results are difficult to detect, understand, and change. Consequently, leaders’ actions tend to persist resul …

Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinati …

Climate change is without question the single most important issue the world faces over the next hundred years. The most recent scientific data have led to the conclusion that the globally averaged n …

First Published in 1966. This volume the fourth edition of Andreades classic history of the bank of England that looks at the period of 1640 to 1903, with its first edition appearing in 1909. The rep …

Derivatives Markets is a thorough and well-presented textbook that offers readers an introduction to derivatives instruments, with a gentle introduction to mathematical finance, and provides a workin …

Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on manag …