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Dieter Georg Herbst
Public Relations – Praxisbuch [EPUB ebook]

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Für einen praxisnahen, aktuellen Einblick: Public Relations zeigt, was Öffentlichkeitsarbeit leisten kann. Die Leser/innen lernen dabei, wie sich zukunftsfähige Kommunikationsziele ermitteln, in Public Relations umsetzen und überprüfen lassen.Das in 4., aktualisierter Auflage erschienene Standardwerk hilft Einsteigern und PR-Profis aus Unternehmen, Vereinen und anderen Organisationen.Mit konkreten Tipps: von Themen der Imagebildung und -messung bis hin zur Frage, wie sich ein Pressetext optimal formulieren lässt.

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Language German ● Format EPUB ● ISBN 9783736884007 ● File size 4.9 MB ● Publisher BookRix ● Published 2015 ● Downloadable 24 months ● Currency EUR ● ID 6757894 ● Copy protection without

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