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Dieter Georg Herbst
Public Relations – Praxisbuch [EPUB ebook]

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的封面 Dieter Georg Herbst: Public Relations - Praxisbuch (ePUB)

Für einen praxisnahen, aktuellen Einblick: Public Relations zeigt, was Öffentlichkeitsarbeit leisten kann. Die Leser/innen lernen dabei, wie sich zukunftsfähige Kommunikationsziele ermitteln, in Public Relations umsetzen und überprüfen lassen.
Das in 4., aktualisierter Auflage erschienene Standardwerk hilft Einsteigern und PR-Profis aus Unternehmen, Vereinen und anderen Organisationen.
Mit konkreten Tipps: von Themen der Imagebildung und -messung bis hin zur Frage, wie sich ein Pressetext optimal formulieren lässt.

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语言德语 ● 格式 EPUB ● ISBN 9783736884007 ● 文件大小 4.9 MB ● 出版者 BookRix ● 发布时间 2015 ● 下载 24 个月 ● 货币 EUR ● ID 6757894 ● 复制保护无

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