Anthony Joseph 
Neuromarketing For Business – Unlock The Consumers’ Buying Mind And Emotions [EPUB ebook] 
Series 1

What is ‘humpty-dumptying’? Do ‘arguments from analogy’ ever stand up? How do I know when someone is using ‘weasel words’? What’s the difference between a ‘red herring’ and a ‘straw man’? This superb …

Death is often encountered in English courses—Hamlet’s death, celebrity death, death from the terrorist attacks on 9/11—but students rarely have the opportunity to write about their own experiences w …

This book is one of a short series on the teaching of post-Kleinian analysis, with a companion volume on Teaching Bion. …

First published in 1982. This book offers virtually everything that is publicly known about sleep-talking, with the greatest amount and most important of this information coming from the author’s own …

It is the reproduction of the old book published long back (1923) …

Most people, at some point in their lives, experience the stress of being interviewed for a job. Many also face the task of interviewing other people. But what does the science tell us about this uni …

Cognitive Design for Artificial Minds explains the crucial role that human cognition research plays in the design and realization of artificial intelligence systems, illustrating the steps necessary …

In this classic text, pioneering organizational consultant Edwin C. Nevis presents an approach to organizational consulting which is grounded in Gestalt theory.  Nevis brings his well-known insi …

The modern study of cognition finds itself with two widely endorsed but seemingly incongruous theoretical paradigms. The first of these, inspired by formal logic and the digital computer, sees reason …

First published in 1985. The present volume is a theoretical and methodological supplement to the Nuttin»s book »Motivation, planning and action: A relational theory of behaviour dynamics’, in whic …