Anthony Joseph 
Neuromarketing For Business – Unlock The Consumers’ Buying Mind And Emotions [EPUB ebook] 
Series 1

First published in 1982. This book offers virtually everything that is publicly known about sleep-talking, with the greatest amount and most important of this information coming from the author’s own …

Following the attacks of September 11th 2001, one of the resounding questions asked was ‘What would make anyone do such a thing?’ The psychological mentality of the suicidal terrorist left a gaping h …

This book describes the advances and insights made by social scientists from around the world into the understanding and resolution of social dilemmas. Each chapter discusses its own research finding …

The modern study of cognition finds itself with two widely endorsed but seemingly incongruous theoretical paradigms. The first of these, inspired by formal logic and the digital computer, sees reason …

Awareness: What it is, What it does is an accessible, up-to-date examination of scientific thinking about the nature of consciousness. Written to be understood by the non-specialist, Chris Nunn begin …

Early Childhood and Neuroscience is a practical guide to understanding the complex and challenging subject of neuroscience and its use (and misapplication) in early childhood policy and practice. The …

What is ‘humpty-dumptying’? Do ‘arguments from analogy’ ever stand up? How do I know when someone is using ‘weasel words’? What’s the difference between a ‘red herring’ and a ‘straw man’? This superb …

First published in 1977. The volume of research on nonhuman primates has expanded tremendously during the past 20 years and researchers” familiarity with them has increased correspondingly. This ser …

This second edition is a revision of a successful reader in organizational behavior, edited by Jerald Greenberg. This volume describes the latest advances in the field of organizational behavior. Eac …

People cope with threats to their identities in many different ways. Until the original publication of this title in 1986, there had been no theoretical framework within which to analyse their strate …