Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).
¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Inglés ● Formato PDF ● ISBN 9781873150610 ● Editorial Multilingual Matters ● Publicado 2005 ● Descargable 3 veces ● Divisa EUR ● ID 5048877 ● Protección de copia Adobe DRM
Requiere lector de ebook con capacidad DRM