Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).
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Język Angielski ● Format PDF ● Strony 232 ● ISBN 9781873150610 ● Wydawca Multilingual Matters ● Opublikowany 2005 ● Do pobrania 3 czasy ● Waluta EUR ● ID 5048877 ● Ochrona przed kopiowaniem Adobe DRM
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