Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).
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Dil İngilizce ● Biçim PDF ● Sayfalar 232 ● ISBN 9781873150610 ● Yayımcı Multilingual Matters ● Yayınlanan 2005 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 5048877 ● Kopya koruma Adobe DRM
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