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Erika Spieß
Wirtschaftspsychologie [PDF ebook]
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Portada de Erika Spieß: Wirtschaftspsychologie (PDF)

Dieses Buch ist sowohl für Studierende des Faches Wirtschaftspsychologie, für Lehrende als auch für interessierte Praktiker gedacht. Es bietet einen theoretischen Rahmen für das Fach und stellt wichtige Anwendungsfelder der Wirtschaftspsychologie vor wie z. B. die Prozesse des Kaufens und Verkaufens, Arbeitslosigkeit und interkulturelles Handeln in wirtschaftlichen Kontexten. Ebenso werden wirtschaftspsychologisch relevante psychologische Konzepte eingeführt.

€34.95

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Menschenbilder im wirtschaftspsychologischen Kontext. Theoriestränge der Wirtschaftspsychologie. Das wirtschaftspsychologische Feld – ein psychologisches Modell wirtschaftlichen Handelns. Wirtschaftspsychologisch relevante Konzepte. Methoden der Wirtschaftspsychologie. Prozesse des Kaufens und Verkaufens. Unternehmenszusammenschlüsse und ihre Folgen. Die Rolle von Beratung in wirtschaftsnahen Kontexten. Arbeit und Freizeit. Arbeitslosigkeit. Interkulturelles Handeln in wirtschaftsnahen Kontexten. Psychologie des Geldes. Unternehmerisches Handeln und Selbständigkeit.

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Idioma Alemán ● Formato PDF ● Páginas 224 ● ISBN 9783486836646 ● Tamaño de archivo 18.6 MB ● Editorial De Gruyter ● Ciudad Berlin/München/Boston ● Publicado 2014 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 6592708 ● Protección de copia Adobe DRM

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