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Erika Spieß
Wirtschaftspsychologie [PDF ebook]
Rahmenmodell, Konzepte, Anwendungsfelder

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Pokrywa Erika Spieß: Wirtschaftspsychologie (PDF)

Dieses Buch ist sowohl für Studierende des Faches Wirtschaftspsychologie, für Lehrende als auch für interessierte Praktiker gedacht. Es bietet einen theoretischen Rahmen für das Fach und stellt wichtige Anwendungsfelder der Wirtschaftspsychologie vor wie z. B. die Prozesse des Kaufens und Verkaufens, Arbeitslosigkeit und interkulturelles Handeln in wirtschaftlichen Kontexten. Ebenso werden wirtschaftspsychologisch relevante psychologische Konzepte eingeführt.

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Menschenbilder im wirtschaftspsychologischen Kontext. Theoriestränge der Wirtschaftspsychologie. Das wirtschaftspsychologische Feld – ein psychologisches Modell wirtschaftlichen Handelns. Wirtschaftspsychologisch relevante Konzepte. Methoden der Wirtschaftspsychologie. Prozesse des Kaufens und Verkaufens. Unternehmenszusammenschlüsse und ihre Folgen. Die Rolle von Beratung in wirtschaftsnahen Kontexten. Arbeit und Freizeit. Arbeitslosigkeit. Interkulturelles Handeln in wirtschaftsnahen Kontexten. Psychologie des Geldes. Unternehmerisches Handeln und Selbständigkeit.

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Język Niemiecki ● Format PDF ● Strony 224 ● ISBN 9783486836646 ● Rozmiar pliku 18.6 MB ● Wydawca De Gruyter ● Miasto Berlin/München/Boston ● Opublikowany 2014 ● Ydanie 1 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 6592708 ● Ochrona przed kopiowaniem Adobe DRM

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