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Erika Spieß
Wirtschaftspsychologie [PDF ebook]
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Copertina di Erika Spieß: Wirtschaftspsychologie (PDF)

Dieses Buch ist sowohl für Studierende des Faches Wirtschaftspsychologie, für Lehrende als auch für interessierte Praktiker gedacht. Es bietet einen theoretischen Rahmen für das Fach und stellt wichtige Anwendungsfelder der Wirtschaftspsychologie vor wie z. B. die Prozesse des Kaufens und Verkaufens, Arbeitslosigkeit und interkulturelles Handeln in wirtschaftlichen Kontexten. Ebenso werden wirtschaftspsychologisch relevante psychologische Konzepte eingeführt.

€34.95

Tabella dei contenuti

Menschenbilder im wirtschaftspsychologischen Kontext. Theoriestränge der Wirtschaftspsychologie. Das wirtschaftspsychologische Feld – ein psychologisches Modell wirtschaftlichen Handelns. Wirtschaftspsychologisch relevante Konzepte. Methoden der Wirtschaftspsychologie. Prozesse des Kaufens und Verkaufens. Unternehmenszusammenschlüsse und ihre Folgen. Die Rolle von Beratung in wirtschaftsnahen Kontexten. Arbeit und Freizeit. Arbeitslosigkeit. Interkulturelles Handeln in wirtschaftsnahen Kontexten. Psychologie des Geldes. Unternehmerisches Handeln und Selbständigkeit.

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Lingua Tedesco ● Formato PDF ● Pagine 224 ● ISBN 9783486836646 ● Dimensione 18.6 MB ● Casa editrice De Gruyter ● Città Berlin/München/Boston ● Pubblicato 2014 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6592708 ● Protezione dalla copia Adobe DRM

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