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Gordon Foxall
Corporate Innovation (RLE Marketing) [PDF ebook]
Marketing and Strategy

Soporte

Portada de Gordon Foxall: Corporate Innovation (RLE Marketing) (PDF)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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Formato PDF ● Páginas 282 ● ISBN 9781317647249 ● Editorial Taylor and Francis ● Publicado 2014 ● Descargable 3 veces ● Divisa EUR ● ID 3377553 ● Protección de copia Adobe DRM

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