Catalog > Științe sociale > Economie > Gordon Foxall: Corporate Innovation (RLE Marketing) (PDF)

Gordon Foxall
Corporate Innovation (RLE Marketing) [PDF ebook]
Marketing and Strategy

Ajutor

Copertina de Gordon Foxall: Corporate Innovation (RLE Marketing) (PDF)

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

€56.67

Cumpărați această carte electronică și primiți încă 1 GRATUIT!

Format PDF ● Pagini 282 ● ISBN 9781317647249 ● Editura Taylor and Francis ● Publicat 2014 ● Descărcabil 3 ori ● Valută EUR ● ID 3377553 ● Protecție împotriva copiilor Adobe DRM

Necesită un cititor de ebook capabil de DRM

Mai multe cărți electronice de la același autor (i) / Editor

256.070 Ebooks din această categorie

Copertina de Mike Bourne & Pippa Bourne: Creating an Effective Public Sector

Mike Bourne & Pippa Bourne: Creating an Effective Public Sector

This book offers an in-depth look at developing effectiveness in the public sector and how to achieve the best possible outcomes for people rather than just good or efficient outputs. In 15 comprehen …

Copertina de Nicole Soames: Influence Book

Nicole Soames: Influence Book

In today’s digital age, where we are bombarded with more information than ever before, the power to influence has never been more important. whatever walk of life, you will need to draw on your influ …

Copertina de Matt Dean: Soft Stuff

Matt Dean: Soft Stuff

Most of us work, yet few of us recognise our power in those workplaces or that we can influence things there. How can those of us striving in workplaces, `unleash the power of you’? How do we start c …

Copertina de Iain Munro: Information Warfare in Business

Iain Munro: Information Warfare in Business

Information Warfare in Business provides a significant and interesting perspective on the concept of the network organization. It illustrates the relations between information technology and organiza …

Copertina de Guido Erreygers: Economics and Interdisciplinary Exchange

Guido Erreygers: Economics and Interdisciplinary Exchange

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of ”imperialism” or criticized for neglecting the insights obtained …

Copertina de Leo Bottary & Leon Shapiro: Power of Peers

Leo Bottary & Leon Shapiro: Power of Peers

Birds of a feather flock together. We”re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth–it”s the company we keep that often determ …

Copertina de Penny Walker: Working Collaboratively

Penny Walker: Working Collaboratively

The really big sustainability challenges for your business can’t be solved by your business. But they can be solved by your business working in collaboration with others. Working Collaboratively prov …

Copertina de Lidia Diappi: Evolving Cities

Lidia Diappi: Evolving Cities

Geocomputation has come of age. The whirlwind of change experienced in Geographical Information Science (GIS) – developments in IT, and new data gathering and earth observing technologies – has taken …

Copertina de Steven Waltrip & Clois Williams: Aircrew Security

Steven Waltrip & Clois Williams: Aircrew Security

The events of 11 September 2001 changed the world, and in particular the aviation community, forever. Since then, the terrorist threat continues to dominate international air travel and pose a real a …

Copertina de Shigeo Shingo: The Sayings of Shigeo Shingo

Shigeo Shingo: The Sayings of Shigeo Shingo

Here is a great introduction to the remarkable mind of Shigeo Shingo, indisputably one of the great forces in manufacturing. In this book Dr. Shingo describes his approach to manufacturing improvemen …

Pagina următoare >>>