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Gordon Foxall
Corporate Innovation (RLE Marketing) [PDF ebook]
Marketing and Strategy

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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

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Format PDF ● Halaman-halaman 282 ● ISBN 9781317647249 ● Penerbit Taylor and Francis ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 3377553 ● Salin perlindungan Adobe DRM

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