Heribert Meffert 
Fallstudien zum Marketing [PDF ebook] 
Fallbeispiele und Aufgaben fur das Marketing-Studium

The success of a business is largely determined by how adaptably it can facilitate innovative digital architectures and human-based resources. By redesigning this process, businesses have also change …

Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives, t …

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated …

This book deals with the ‘hard skills’ involved in achieving leadership quality. It provides a vehicle to foster interaction of the elements of the modern approach to quality, including statistical a …

This book, first published in 1993, focuses on the evolution of accounting institutions, practices and standard-setting in Canada. Canada’s federal system complicates the jurisdictional authority for …

Explores the molecular, biochemical, functional, structural, and developmental mechanisms of p H in plant growth. Examines the role of p H in plant symplasm, plant apoplasm, thr rhizosphere, the ecos …

Why has Myanmar (Burma), a country rich in resources – rice, timber, minerals – descended to »least developed country» status? Is the explanation to be found inside Burma or beyond? Is the failure …

Still the only book published anywhere in the world which is devoted entirely to the principles of aeromedical transport, Aeromedical Transportation has rightly become known as the sole reference for …