Heribert Meffert 
Fallstudien zum Marketing [PDF ebook] 
Fallbeispiele und Aufgaben fur das Marketing-Studium

The Business and Society (BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social r …

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‘The Fat Cat Strategy’ you”ll know when …

Learn the basics of Bitcoin and cryptocurrency in general. If you want to know what is Bitcoin, how you can get it and how it can help you, without floundering into technical details, this guide is f …

Originally published in 1999, this volume integrates several streams of research on the antecedents of innovation to test a model of individual innovative behavior in a high technology product develo …

The second edition of the Health and Safety Pocket Book has been fully revised and updated to include all the relevant legal, HSE ACo P/Guidance and practice references. It remains a handy reference …

The shipping business is a lesser-known industry, but it is an extremely influential element in the global economy. This book provides a snapshot of the shipping business with micro-foundations from …

Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been t …

This book, first published in 1936, offers the conception of the dynamics of the Key Economic Area as an aid to the understanding of Chinese economic history. By tracing their development through a h …

Peter Drucker”s wide-ranging book, drawn from his best work, looks at management, the individual and society. He connects these themes of today”s world with his usual clear-sighted and far-reaching …

First published in 1982. In this volume we present a collection of original papers, edited by Arvind N. Das, on agrarian movements in the populous Indian state of Bihar. These movements are traced fr …